ID5 surveyed the industry to understand and assess the importance of identity in programmatic and to analyse the identity challenges that are most concerning for publishers, brands, agencies and ad tech platforms. The survey was also aimed at understanding what ad tech professionals are doing in order to address those challenges and if they are supporting - or planning to support - any of the initiatives developed to solve the issues related to digital identity.
The survey responses have been used to create "The State of Digital Identity" report, the first resource on the topic of Identity.
Download the free report by filling out the form below and learn about the industry’s take on digital identity and what ad tech professionals are doing to improve their identification capabilities.