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Ready or not there cookies go - whether it’s in 2024 or early 2025. Signal loss could be an existential threat to publishers without a robust addressability strategy in place. Fortunately, 70% of publishers have adopted a cookieless alternative. Still, it’s of utmost importance to refine this strategy to avoid suffering any consequences down the road.
ID5’s “No Cookies, No Problem Checklist for Publishers” provides publishers with a step by step guide to help make the most of universal IDs and fortify their cookieless approach before it’s too late.
Fill in the form to download the checklist for free.