With the removal of third-party cookies, advertisers face mounting challenges in delivering scalable, effective, and personalized campaigns across the web. To address these obstacles, the University of Adelaide, in collaboration with media agency Hybrid, partnered with Adobe Advertising DSP to leverage its native retargeting capabilities powered by ID5.

Discover how a privacy-first approach to identity resolution and targeting empowered the University of Adelaide to extend its campaigns across all browser environments—achieving a 79% reduction in bounce rate, 5x longer average site engagement, and a 70% decrease in CPV.

Download the case study to learn more!