In the rapidly evolving audio landscape, technology providers must embrace future-proof identification solutions to increase advertising effectiveness and stimulate channel growth. Triton Digital, a leader in technology and services for digital audio and broadcast radio industries, has partnered with ID5 to maximize audience addressability and enhance audio targeting for its users without compromising privacy and data protection.

Triton Digital enrolled a select number of broadcasters to evaluate the effectiveness of the ID5 Graph, resulting in an average positive lift of 20% in revenue per thousand impressions (RPM). Download the case study to learn more.