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Pubfinity stands out as the sole programmatic SSP tailored for Windows apps. However, the cookieless nature of the Microsoft Windows desktop app ecosystem poses significant challenges for targeted advertising and publisher inventory monetization. In response, Pubfinity partnered with ID5 to enable personalized targeting in cookieless environments, resulting in a 9.2% increase in global revenue per daily active user. Download the case study to learn more.

Download the case study to learn more

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