Nearly 50% of inventory is unaddressable in Australia due to the absence of third-party cookies, preventing data platforms from fully supporting their customers’ targeting needs. Audience360 chose to work with ID5, the market-leading identity specialist, to prepare for the post-cookie era and enable its clients to reach their audiences in all digital advertising environments.

To evaluate the effectiveness of the ID5 ID, Audience360 worked with an advertiser in the auto industry and with Adform DSP.