Insticator is a leader in driving engagement and first-party data collection for over 2,000 publishers. However, with cookieless browsers such as Firefox, Edge and Safari, media owners' ability to monetize their inventory via traditional methods is becoming increasingly challenging.

Always in search of providing publishers with the most valuable data and revenue opportunities, Insticator recognized a need to partner with identity solution providers to ensure optimal monetization of its inventory. They therefore chose to leverage the ID5 ID, a leading next-generation identifier, and documented the results of the integration.