CPEx Case Study: Buyside Benefits

With 30% of Czech online users currently unreachable via third-party cookies, publisher association, CPEx needed to find a viable alternative that would enable advertisers to reach users in cookieless environments.

Working with DSP, Adform, SSP, Magnite, as well as a major European brand, CPEx tested a variety of next-generation identifiers, including the ID5 ID, and documented the results.