Case Study: OSDS

OS Data Solutions integrates with ID5 to address more users and increases reach by 28% across all browsers.

Download one of the very first case studies on the value of next-generation identifiers. To test the effectiveness of the ID5 ID, European Data Provider OS Data Solutions ran two identical campaigns simultaneously with two data segments, one built using ID5 IDs, and the other one built using third-party cookieIDs.

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