Third-party cookies are not supported in browsers like Safari and Firefox, and face low opt-in rates in Chrome. If brands want to keep up they’ll need to adopt more advanced and reliable addressability technologies.

The industry's move towards robust, privacy-first identity solutions is essential to enable brands to engage with cookieless audiences, optimize and measure campaign results.

ID5’s "No Cookies, No Problem Checklist for Brands" offers a step-by-step guide to effectively using universal IDs and strengthening your addressability strategy against signal loss.

Fill in the form to download the checklist.