Having a better understanding of the identity landscape is crucial for brands as they look to build out a solid addressability strategy. Between all the cookieless solutions available, universal identifiers (UIDs) have emerged as one of the most valuable alternatives to conventional identifiers.

However, with the proliferation of identifiers, it can be difficult to navigate the identity landscape. This guide aims to provide brands with the knowledge and tools needed to evaluate and adopt UIDS to make the most of the cookieless present and prepare for the future.

Download the guide to learn more.