How to Thrive in the Cookieless Present: EP1 with Lukáš Šmol, Czech Publisher Exchange
- Posted by Alex Taylor
- On Aug 16, 2022
The digital advertising industry is in a state of flux with the continual deprecation of traditional signals, changing privacy regulations, and big tech’s influence. The ‘cookieless future’ is a phrase we are all far too familiar with. But what about the cookieless present? Advertisers and publishers are already missing out on reaching valuable audiences in cookieless browsers such as Safari and Firefox. In response to this identity crisis, there are many solutions surfacing and lots of promises being made. It can be confusing to know where to turn or who to trust.
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results from real tests into the effectiveness of cookieless technologies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
Tune in below for Episode One with Czech Publisher Exchange‘s Head of Production, Lukáš Šmol, to learn all about their recent successes in developing their identity strategy, the challenges they have faced, and their advice to you in getting started. You can also watch the episode via YouTube here.