Adaptive Identity for Omnichannel Advertising

We turn fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels

What is Adaptive Identity?

Our Adaptive Identity technology is built to learn and evolve. We respond to industry shifts, signal loss, and regulatory changes so you can maximize performance and media value with confidence.

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Adaptive Identity

Trusted by Digital Advertising Leaders

Connected to
Your Goals

We serve the entire digital advertising ecosystem with identity solutions that adapt to your goals, strengthen partnerships, and drive collective value.

Leverage the industry’s largest identity infrastructure to connect with your audiences and advertising partners.

Find your solution

Media Owners

Make your audiences addressable to unlock more demand and revenue

AdTech Platforms

Build a robust addressability strategy, delivering more value for your clients

Media Buyers

Extend omnichannel reach and gain the insights you need to boost performance

Your Identity Engine

Powered by Adaptive Identity, our products help you connect with audiences more effectively, meeting your identity needs, reducing fragmentation, and respecting privacy at every step.

A universal identity standard for digital advertising

Unified view of customers across digital touchpoints

View our products

Raising the Bar

Why thousands of publishers and top platforms worldwide choose ID5

Unmatched Identity Expertise

Dedicated to advancing identity technology and innovation

Built-In Data Protection

Designed to meet the highest global data protection standards

Adaptive Technology

Dynamic solutions that evolve and scale with the industry

"In this new age of media and digital identity, advertisers need activation and measurement solutions that help grow their business. Our partnership with ID5 underscores Adobe’s commitment to empowering brands with more flexibility in their advertising and customer acquisition efforts across paid media channels."

Greg Collison Head of Product, Adobe Advertising

"By teaming up with ID5, Triton Digital has revolutionized publisher addressability and revenue optimization, all while upholding strict privacy standards and regulatory compliance."

Samuel De Sousa Senior Product Manager, Triton Digital

"We are committed to enabling our clients to create quality connections with their best audiences across the digital advertising ecosystem. Eyeota’s collaboration with ID5 ensures our customers can maintain addressability and continuity of privacy-centric advertising as we transition to a cookieless world."

Kristina Prokop Co-Founder of Eyeota, a Dun & Bradstreet company