
Building a universal ID for digital advertising
ID5 is the independent shared identity infrastructure for ad tech platforms and premium publishers
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The Trade Desk joins the ID5 Identity Graph
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Watch the videoID5 provides premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising.
To learn how ID5 can help reduce page latency, improve match rates, and increase programmatic revenue, get in touch
Contact UsNeutrality
ID5 is an independent company focused solely on providing a shared identity solution to the digital advertising industry
Value
ID5 provides immediate value to its clients by increasing match rates with their partners, while building a shared identity solution for the future
Assets
ID5 works with 40+ ad tech platforms and manages over 2.5B advertising IDs per month globally
"As an industry, we need to improve our identification capabilities. ID5 has come up with a strong solution that aligns the interests of all stakeholders. We are committed to supporting their efforts in building a shared identification infrastructure that we can all leverage to make programmatic work better."
Arnaud Créput
Chief Executive Officer
"As one of the leading global data marketplaces, Eyeota is a critical partner of data providers and brands who want to engaged with qualified audience. Too often, these relationships are not optimal because of technical integration issues. ID5 provides an interesting solution to this problem so that we can focus on maximising the ability for brands to access their target audience via our platform."
Pieter de Zwart
Chief Technology Officer
"Identifying users in a scalable, efficient and privacy compliant way is a key challenge for Ad Tech. We believe that there is value in a neutral party like ID5 building an independent user identification infrastructure."
Jochen Schlosser
Chief Strategy Officer