Building a universal ID for digital advertising
ID5 is the independent shared identity infrastructure for ad tech platforms and premium publishers
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Identity 2020
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Cookie matching explained
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Watch the videoID5 provides premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising.
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Contact Us"As an industry, we need to improve our identification capabilities. ID5 has come up with a strong solution that aligns the interests of all stakeholders. We are committed to supporting their efforts in building a shared identification infrastructure that we can all leverage to make programmatic work better."
Chief Executive Officer
"As one of the leading global data marketplaces, Eyeota is a critical partner of data providers and brands who want to engaged with qualified audience. Too often, these relationships are not optimal because of technical integration issues. ID5 provides an interesting solution to this problem so that we can focus on maximising the ability for brands to access their target audience via our platform."
Chief Technology Officer
"Identifying users in a scalable, efficient and privacy compliant way is a key challenge for Ad Tech. We believe that there is value in a neutral party like ID5 building an independent user identification infrastructure."
Chief Strategy Officer
