2020 has been a pivotal year for Identity. Chrome’s announcement on the deprecation of third-party cookies has been a catalyst for change. It has forced the industry to accelerate the efforts to build a new identification infrastructure that benefits both publishers and advertisers in the cookie-less future.
2021 is supposed to be the last year before the depletion of third-party cookies. We don’t have much time to test new solutions and approaches and to understand which of them bring the best results. To prepare for the new year, ID5 organised Identity 2021, a virtual event designed to share insights and best practices on how the digital advertising industry can prepare for the coming year and the departure of third-party cookies. The event was broadcast on 3 December 2020.
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