How to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS)

  • Posted by Alex Taylor
  • On May 26, 2022

We have all heard about the new era of digital advertising time and time again: today, traditional identifiers are unavailable in many environments and this is only increasing. Thus, publishers are putting matters into their own hands, and are looking to implement more efficient solutions and tools to continue monetizing their inventory in order to provide their visitors with valuable content and services.

One solution that many savvy publishers are opting for is the ID5 ID, a next-generation universal identifier. Why? The privacy-first ID5 ID empowers publishers to improve audience addressability and grow sustainable revenue across all environments without reliance on traditional identifiers.

When it comes to integrating identity solutions, the migration process can be a confusing and daunting task. At ID5, we want to give the publisher all the knowledge and support they need to make this journey as smooth and straightforward as possible.

To shed some light on the publisher integration process with ID5, whilst also commemorating the one-year anniversary since Amazon Publisher Services (APS) integrated the ID5 ID, we decided to put together a series of blog posts to explain exactly how publishers can integrate the ID5 ID via different distribution platforms. These include Amazon APS, Google ESP, Prebid, PubMatic’s IdentityHub, and Smart.

Today, we kick the series off with Amazon APS, the leading suite of cloud services that helps publishers build, monetize, and grow their digital media business. Read below for a step-by-step guide that takes you through the full integration process.

Why integrate the ID5 ID via Amazon?

This integration leads to a whole host of benefits for publishers, empowering them with:

  • Increased bid density and higher win rates, leading to better monetization of traffic in environments where third-party cookies are not available
  • Privacy-by-design technology that respects and enforces privacy in the advertising value chain
  • Encryption mechanism ensuring that ID5 IDs are only shared with authorized partners 
  • Suitability for all web publishers regardless of the size of their authenticated audience

For more information visit our APS page. We also have a dedicated publisher team who can answer any questions you might have, contact them at team-pub-dev@id5.io

Next up: How to guide: publisher integration of the ID5 ID via Google ESP