Adam Rowley joins ID5

  • Posted by Val Gjini
  • On Oct 11, 2018

Former Head of Partnerships at Oracle to grow customer base across Europe

London – 11 October, 2018. ID5, the first centralised cookie synchronisation platform for the digital advertising industry, is continuing to grow its team with the appointment of Adam Rowley as Sales and Business Development Director.  Joining from Oracle, he will help advertising technology platforms – including Data Management Platforms (DMPs), Demand-Side Platforms (DSPs) and Supply-side Platforms (SSPs) – leverage the ID5 shared identity infrastructure to maximise match rates and increase advertising revenue.

Rowley brings 14 years of advertising experience to ID5.  He spent more than three years as Head of Platform Partnerships for Oracle Data Cloud in EMEA, joining with the acquisition of Datalogix where he had worked for four years.   This followed a year and a half at Mobsta working with both publishers and agencies. He also has extensive agency experience having worked at Mediacom, Manning Gottlieb and Diffiniti.   

Valbona Gjini also joins ID5 as Marketing Director. Previously at ad tech companies including Bazaarvoice, Rocket Fuel and Linkdex she brings eight years of marketing experience and will drive awareness and growth of the business across Europe.

These recruitments follow a successful first year for the business which has onboarded more than thirty advertising platforms to its shared identity infrastructure.  ID5 now identifies close to 2 billion users per month and matches IDs across platforms in a transparent, GDPR-compliant way. Gjini and Rowley join a team including ad tech veterans Morwenna Beales, formerly at Rubicon Project and Scott Menzer ex-AppNexus, led by Mathieu Roche, formerly at Weborama and Pierre-Antoine Durgeat from Adventori.

Mathieu Roche, co-founder and CEO of ID5, explains, “Publishers struggle to compete with walled gardens like Google, Facebook and Amazon which have built unique identification capabilities over time and use this to support their advertising revenue.  ID5’s ambition is to build a shared identity infrastructure to improve efficiencies and addressability for the rest of the industry.  Adam and Valbona bring a wealth of knowledge in helping publishers and ad tech vendors better harness data, and they will put this expertise to work to build a better infrastructure supporting the development of the open programmatic ecosystem.”Adam Rowley, Sales and Business Development Director, ID5 adds, “Over the years I have seen publishers, platforms and media agencies invest in targeting technologies to ensure they reach the right customer at the right time with the right message.  However, in reality, many of them are unable to identify their customers when they visit these sites, or even understand if this is a customer that has visited them before. This means they lose ad revenue to the walled gardens.  My goal is to work with European publishers and ad tech platforms to help make user identification more effective so that they can secure a greater share of advertising revenue, and focus on their core business such as providing great content, unique data, and better bidding algorithms.”